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When you send emails, email providers (such as Gmail, Outlook, AOL, and Yahoo) must identify whether it is a legitimate email sent by the owner of the domain name or address or a counterfeit email sent by a spammer or phisher.
This includes emails sent by MailPoet and many other services as well!
Starting in February 2024, Gmail and Yahoo will begin requiring DKIM and DMARC from users who send more than 5,000 emails per day to ensure delivery.
However, we strongly recommend that all senders configure DKIM and DMARC.
In addition to this strong requirement, there are many other benefits:
- Strengthen your branding
You can strengthen your branding by removing the “via…” header from Gmail.
A positive side effect of setting up DKIM authentication is that this header disappears. - Build a reputation as an email sender on your domain name
Sending emails without authentication is like turning in a task without a name.
You might have done well, but you can’t take credit for it if your name isn’t on it.
DKIM authentication, in particular, helps build your reputation as an email sender. - Apply tighter security to your domain name
Authentication standards such as DMARC help protect your domain name from potentially fraudulent use.
Email authentication does not solve all deliverability problems, such as whether or not the recipient wants the email.
However, authentication does solve the problem of determining who the email came from.
A sender who follows best practices, such as sending personalized, high-quality emails to an opt-in list and performing regular list hygiene, will typically see higher deliverability when using email authentication.
His domain will build a reputation as a good sender with recipients who want to interact with his emails.
A sender who does not follow best practices, such as using a rented or purchased list, who does not have clear messages during the opt-in process about what type of emails will be sent and how often, or who never performs list hygiene, will typically see lower deliverability with email authentication.
Your domain can build a reputation as an unwanted email sender.
Authentication allows valid senders to further solidify their reputation and protect their domain from malicious senders who might try to steal their domain.
What happens if you miss the deadline?
If your company uses email to communicate with its customers and has not implemented email authentication, these changes will have a significant impact on the delivery rate of your messages to Gmail and Yahoo! users.
If you send more than 5,000 emails per day to these accounts and you have not implemented SPF and DKIM protocols, or if you have not implemented DMARC policies, these miss-deliveries will have even greater consequences on your business.
SPF and DKIM
Sender Policy Framework (SPF) records are TXT records on your domain that authorize specific servers to send mail using your domain name.
DKIM (Domain Keys Identified Mail) is a signature that any sender can apply to their emails.
This signature makes it clear that the purported sender of the message is really the sender.
Any domain can be used as a signature.
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