{"id":7702,"date":"2024-01-24T17:22:35","date_gmt":"2024-01-24T16:22:35","guid":{"rendered":"https:\/\/f.technology\/blog\/wordpress-en\/google-consent-mode-v2-has-arrived\/"},"modified":"2024-10-07T11:35:43","modified_gmt":"2024-10-07T09:35:43","slug":"google-consent-mode-v2-has-arrived","status":"publish","type":"post","link":"https:\/\/f.technology\/en\/blog\/gdpr-privacy-compliance-en\/google-consent-mode-v2-has-arrived\/","title":{"rendered":"Google Consent Mode v2 has arrived"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7702\" class=\"elementor elementor-7702 elementor-2941\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78a8324a e-flex e-con-boxed e-con e-parent\" data-id=\"78a8324a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c02d32c elementor-widget elementor-widget-heading\" data-id=\"c02d32c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are you an Iubenda customer and use services such as <strong>Google Ads<\/strong>, <strong>Google Analytics<\/strong> (by the way, <a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681?hl=it\" target=\"_blank\" rel=\"noopener nofollow\">have you upgraded it to GA4 version?<\/a>) and pay attention to the quality of data collected by tracking?\nFind out about Google Consent Mode v2! <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5371f765 elementor-widget elementor-widget-text-editor\" data-id=\"5371f765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Perhaps you&#8217;ve seen the web marketing world in turmoil over the past few months, with a flurry of newsletters challenging the GDPR and the <a href=\"https:\/\/digital-markets-act.ec.europa.eu\/index_en\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Digital Management Act<\/strong><\/a>: Google will now have to comply with the DMA that will soon go into effect in the European Union, and to do so it will make it <strong>mandatory<\/strong> from <strong>March<\/strong> to use the <a href=\"https:\/\/support.google.com\/admanager\/answer\/9681920?hl=it\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Google Consent Mode v2<\/strong><\/a> in all sites that make use of its services (e.g., Ads or Analytics).<\/p>\n<p><em>If you are an Iubenda customer and want to know if you have set up Google Consent Mode correctly, you can use the tool on <a href=\"https:\/\/www.iubenda.com\/it\/google-consent-mode-v2-cmp-certificata\" target=\"_blank\" rel=\"noopener nofollow\">this page<\/a> (search for the word scanner!).<\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-2947 size-full\" src=\"https:\/\/f.technology\/wp-content\/uploads\/2024\/01\/consent_mode_v2_hero.png\" alt=\"Google Consent Mode v2 with Iubenda\" width=\"550\" height=\"459\" srcset=\"https:\/\/f.technology\/wp-content\/uploads\/2024\/01\/consent_mode_v2_hero.png 550w, https:\/\/f.technology\/wp-content\/uploads\/2024\/01\/consent_mode_v2_hero-300x250.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<h4>But what is Google Consent Mode v2 for?<\/h4>\n<p>Consent Mode deals with adjusting Google&#8217;s use of cookies for ads and statistics to align with <a title=\"EUUCP\" href=\"https:\/\/www.google.com\/about\/company\/user-consent-policy\/\" target=\"_blank\" rel=\"noopener nofollow\">EU user consent rules (EUUCP).<\/a><br \/>\nWith more parameters than the previous version of Consent Mode, the new version improves the effectiveness of behavioral and conversion models for users who have denied consent. <\/p>\n<h4>What are the EU user consent rules (EUUCP)?<\/h4>\n<p>Google&#8217;s EU User Consent Regulations (EUUCP) ensure compliance with EU regulations such as the GDPR, ePrivacy Directive, and DMA.<br \/>\nThey require user consent for tracking via cookies and other similar technologies, particularly for personalized ads or data collection.<br \/>\nCertified CMP platforms such as iubenda meet compliance requirements and integrate all of these advanced Google features.  <\/p>\n<h4>What new features does it introduce?<\/h4>\n<p>Basically, Google Consent Mode v2 introduces two new parameters:<\/p>\n<ul>\n<li><strong>ad_user_data:<\/strong> this is the switch that tells google to receive data for advertising purposes.<\/li>\n<li><strong>ad_personalization:<\/strong> controls the ability to enable remarkerting.<\/li>\n<\/ul>\n<p>The most relevant feature of the new system is the ability to dynamically adapt cookie behavior based on users&#8217; explicit choices regarding consent.<br \/>\nThe impact of this new mode on digital marketing activities is enormous, and we recommend that you <strong><a title=\"WP-HELP\" href=\"https:\/\/f.technology\/wp-help\/\" rel=\"nofollow\">rely on our technical experts for immediate analysis and implementation<\/a><\/strong>.<br \/>\nThe benefits are clear, because the ability to retrieve part of user behavior, understanding when the user performs a certain action <strong>having denied consent<\/strong>, is obviously essential to the measurement of the results of any activity.  <\/p>\n<p><strong>Google estimates about 65 percent recovery rate of<\/strong> user action <strong>tracking<\/strong>!<br \/>Should it not be implemented, Google will prevent any further data collection from sites using its ADV technologies from March.<\/p>\n<p>If you use Iubenda and Google Tag Manager, did you know that Iubenda has finally introduced its own tag?<br \/>\nThis greatly changes the way you manage triggers and consents on GTM: you can get an idea in this <a title=\"Iubenda guide\" href=\"https:\/\/www.iubenda.com\/it\/help\/75631-google-consent-mode-come-configurare-google-tag-manager-con-iubenda#aggiungi-il-template-di-privacy-controls-and-cookie-solution-di-iubenda\" target=\"_blank\" rel=\"noopener nofollow\"><strong>updated Iubenda guide<\/strong><\/a> (about it, we can give you lots of advice!). <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7b190e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e7b190e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c5b94 elementor-widget elementor-widget-text-editor\" data-id=\"69c5b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: center;\"><strong>How can I enable Google Consent Mode v2?<\/strong><\/h4>\n<p>You can do this manually by following <a href=\"https:\/\/www.iubenda.com\/it\/help\/27154-google-consent-mode\" target=\"_blank\" rel=\"noopener nofollow\">this Iubenda guide<\/a> or through certified CMPs like Iubenda.<br \/>\nIf you are already our customer or are interested in receiving an analysis of your site to find out if you are compliant and properly managing your users&#8217; data, please contact us by opening a ticket at our Zendesk support system by writing to <a href=\"mailto:support@f.technology\"><strong>support@f.technology<\/strong><\/a> or contact our switchboard at <a href=\"tel:+3905471877300\"><strong>05471877300<\/strong><\/a> to speak with a trained technician! <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08915c9 elementor-widget elementor-widget-heading\" data-id=\"08915c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In most cases, if you are already our client, it will be sufficient to update the Google Consent Mode code on your site with the two new parameters introduced and the Cookie Solution code installed.\nIf you do advanced advertising tracking, we recommend that you contact one of our technicians. <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-747064a elementor-widget elementor-widget-heading\" data-id=\"747064a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/f.technology\/wp-help\/\" title=\"supporto wp-help\" rel=\"nofollow\">Purchasing a WP-HELP hour package will give you access to comprehensive and professional support for your site, find out more by clicking here<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you an Iubenda customer and use services such as Google Ads, Google Analytics (by the way, have you upgraded it to GA4 version?) and pay attention to the quality of data collected by tracking? Find out about Google Consent Mode v2! Perhaps you&#8217;ve seen the web marketing world in turmoil over the past few [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-7702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gdpr-privacy-compliance-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/f.technology\/en\/wp-json\/wp\/v2\/posts\/7702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/f.technology\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/f.technology\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/f.technology\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/f.technology\/en\/wp-json\/wp\/v2\/comments?post=7702"}],"version-history":[{"count":1,"href":"https:\/\/f.technology\/en\/wp-json\/wp\/v2\/posts\/7702\/revisions"}],"predecessor-version":[{"id":7706,"href":"https:\/\/f.technology\/en\/wp-json\/wp\/v2\/posts\/7702\/revisions\/7706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/f.technology\/en\/wp-json\/wp\/v2\/media\/3600"}],"wp:attachment":[{"href":"https:\/\/f.technology\/en\/wp-json\/wp\/v2\/media?parent=7702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/f.technology\/en\/wp-json\/wp\/v2\/categories?post=7702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/f.technology\/en\/wp-json\/wp\/v2\/tags?post=7702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- This website is optimized by Airlift. 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